Munch Less Meat aims to encourage us all to reduce our meat intake as a way of reducing our carbon footprint. Eating meat at our current rate, in the western world, is unsustainable. The Munch Less Meat Challenge promotes the sustainability aspects of reducing your meat intake and encourages people to change their way of thinking about meat, so they no longer see it as an essential part of every meal. GO TO munchlessmeat.co.uk TO FIND OUT MORE.