pro excellence Pro Excellence is a UK based business development consulting firm specialising in helping businesses to accelerate sales growth by eliminating sales reluctance and helping non sales people become more supportive of the sales process. Click for pro-excellence.com Richard White is Business Development Director of Pro Excellence. He is a Certified Master Practitioner of Neuro Linguistic Programming (NLP) and a Certified NLP Coach. He has an MBA from Cranfield School of Management (1989) and is a member of the Institute of Sales and Marketing Management. Richard is passionate about accelerated learning and the mental game of selling. He is a regular writer and speaker on the use of storytelling and metaphor in business development . Richard divides his time between developing Pro Excellence, coaching and mentoring sales managers, and acting as a part-time sales manager for smaller businesses. telephone 01428 651 866 email rwhite@pro-excellence.com 10 common reasons for sales reluctance ... and what to do about it Almost anyone in sales has some form of sales reluctance, whether it is a total reluctance to have anything to do with sales, a reluctance to call on certain prospects, or even to sell certain products or services. Sales reluctance can become an obstacle to achieving higher sales performance and in most cases it can be overcome. Click here for 10 common underlying reasons for sales reluctance and a brief overview of what to do about it. It is not an exhaustive list but most other areas are connected in some way to these.